![]() ![]() ![]() Eye Path Is Better in the First Email Compared to the Second Email (at Least for Women Customers) As a result, though, the number displays in the center of the preview pane without any explanation, which makes it unclear to recipients the meaning of that number. Because the pin number is in text in both email designs, customers can easily copy and paste it to redeem the offer. To take advantage of the free shipping with their purchase, customers must use a nine-character pin number in addition to an offer code. But is the offer compelling enough to motivate people to download the images and make a purchase? Free shipping is becoming more of a standard for online retailers, so many customers expect it today. ![]() In the preview panes without images, the alt tags do a good job of communicating the primary message of free shipping on any order until Tuesday. Come back and get free shipping on your next order.” Sent 2 days later, the second email’s subject line adds a sense of urgency for the free shipping incentive: “Last day! Come back & get free shipping with any order.” Preview Panes Work, But Is the Offer Compelling Enough to Motivate Opens, Click Throughs, and Conversions? The first subject line effectively communicates to the recipient right away why the email was sent: “We miss you. These two emails were sent to a customer who had previously made an online purchase from Victoria’s Secret but hadn’t shopped at the website recently. Subject Line and Preview Pane Clearly Summarize the Email Offer Founded in 1977, the company sells its products in over 1,000 stores across the United States, as well as through catalogs and its website. If you have any further enquiries, please contact us via email at or phone on 1300 757 857.Victoria’s Secret is a leading American retailer of women’s lingerie, fashion, and beauty products. For information on our refund policy please read here. If you have not received your parcel within the estimated time on the Australian Post website here, you can lodge an investigation with Australia Post using your tracking details here. Please check your junk/spam mail for the confirmation email before contacting us. You will receive a confirmation email which will include your Australia Post tracking number should you wish to view your order's progress here. Please be aware that once your order has left the warehouse, we are not involved in the delivery process of your parcel. ![]() More information about Australia Post measures can be read here. A daytime phone number may also be useful if we need to contact you about your order. Please ensure your full address (including business name if applicable) is completed. If there is no one present at address, your parcel will be taken to a Post Office for collection. Australia Post has stated that signatures are not required upon delivery for all parcels, whether you are collecting from a post office or at home. We encourage you to use your work or other suitable business hours address for a safe and secure delivery. At the current time there is a delay within the Australia Postal service due to Covid-19. Express post is not offered due to the flammable nature of perfume as it is classified as a dangerous good and is required to be transported by road. You can see an estimated delivery time by Australia Post here. Standard delivery times are between 2-17 business days depending on your location. Currently we do not ship outside of Australia. All products are packed and dispatched from our warehouse in Brisbane, QLD. Cosmetics Fragrance Direct uses Australia Post to deliver your purchase. ![]()
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